Definition of «psychographic models»

Psychographic models refer to ways of categorizing and understanding people based on their attitudes, interests, lifestyles, values, and behaviors. It helps analyze and predict consumer preferences and market segments by looking beyond demographic factors like age or gender.

Sentences with «psychographic models»

The firm has said that its so - called psychographic modeling techniques underpinned its work for Mr. Trump's campaign in 2016, setting off a still - unsettled debate about whether the firm's technology worked. (nytimes.com)
Cambridge's so - called psychographic modeling techniques, which were built in part with the data harvested from Facebook, underpinned its work for Mr. Trump's campaign in 2016, setting off a furious — and still unsettled — debate about whether the firm's technology worked. (nytimes.com)
Cambridge Analytica has denied it used psychographic modeling techniques on the Trump campaign. (bloomberg.com)
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